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Professor Yi
Profile
Family
English Profile
Lab 301
Alumni
Current Students
Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
Perspectives
Perspectives
LOGIN
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Publications
Professor Yi
Lab 301
Publications
Projects
Perspectives
Research Articles
Books
Research Articles
Research Articles 카테고리
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2025
공지
"Full List of Publications"
Youjae Yi,
2025
2026
242
"What is Not an Effective K-pop Marketing Practice: Korean Ex…"
Sumin Kim, Seongun Jeon, Youjae Yi,
Asia Pacific Business Review,
32(3),
475-501,
2026
LINK
241
"Blended Pricing and Fairness Perceptions: Managing Intra-Sta…"
Jennifer Hyun Kim, Youjae Yi,
Cornell Hospitality Quarterly,
67(3),
304-315,
2026
LINK
240
"Integrating Recursive and Non-Recursive Models in Experiment…"
Sang-June Park, Youjae Yi,
Structural Equation Modeling: A Multidisciplinary Journal,
33(3),
426-441,
2026
LINK
2025
239
"온라인 서비스 품랫폼 고객만족의 결정 요인: O2O 플랫폼과 디지털 콘텐츠 플랫폼 간 서비스 품질 차원의 비…"
이유재, 이청림,
서비스마케팅저널,
18(2),
5-22,
2025
LINK
238
"Regression-based Analyses for Diagnosing Moderation Effects"
Sang-June Park, Youjae Yi,
학술원논문집 (인문사회과학편),
제64집 2호,
405-439,
2025
237
"Cultures of Genius in Unequal Societies: The Impact of Perce…"
Hyuna Bak, Youjae Yi,
Journal of Business Research,
199,
115512,
2025
LINK
236
"The Impact of Service Agent Type on Satisfaction in Green Pu…"
Sunhwa Choi, Youjae Yi,
Journal of Retailing and Consumer Services,
87,
104355,
2025
LINK
235
"The Effect of Charitable Norms of Income Classes and Perceiv…"
Yongju Kwon, Youjae Yi,
Psychology & Marketing,
42(8),
2039-2055,
2025
LINK
234
"Tailoring Explanations in Conversational Recommendations: Th…"
Qian Qian Chen, Li Min Lin, Youjae Yi,
Journal of Retailing and Consumer Services,
85,
104281,
2025
LINK
233
"The Gift of Choice? How Offering Options Can Undermine Recip…"
Jihye Park, Youjae Yi,
Psychology & Marketing,
42(5),
1219-1232,
2025
LINK
232
"Re-evaluating Prospect Theory: A Causal Mediation Approach t…"
Sang-June Park, Youjae Yi,
Journal of Hospitality and Tourism Management,
62,
135-147,
2025
LINK
231
"Humans Vs. Service Robots as Social Actors in Persuasion Set…"
Heekyung Lee, Youjae Yi,
Journal of Service Research,
28:1,
150-167,
2025
LINK
2024
230
"연속적 소비 상황에서 탐닉 유형과 충동성이 자기통제 의도에 미치는 영향"
박지혜, 이유재,
소비문화연구,
27:4,
83-104,
2024
LINK
229
"Mean-Centered Moderated Regression Models: A Reassessment of…"
Sang-June Park, Youjae Yi,
Seoul Journal of Business,
30:2,
35-52,
2024
LINK
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